No, “Be careful what you wish for” is not meaningless mumbling.
There’s a certain radio, TV or newspaper venue near you. You don’t subscribe, watch or listen. You don’t know anyone who does. Maybe, you don’t want to know anyone like that. In fact, you may even be able to quote jokes in town about the quality of the local media. You may have been the person making such jokes.
Nevertheless, it’s a possibility you keep flirting with this media bad boy. With press releases, or even advertising dollars, you take chance after chance after chance.
Why? Quantity is not always quality.
Put your time, even your money, elsewhere. To reach the perfect patron or classic customer, be that person.