A newspaper is tradition. Tradition with pitfalls.
Did your ideal customer get that day’s issue from the vending machine? Did they cancel their subscription, because of price or the hassle of getting the thing delivered?
Here in Iowa, many communities get once-monthly FREE magazines delivered in their mail. All the news is geared to that town. A top teacher. A retiring local official. A magazine like this won’t be filled with police reports, obituaries and fuming letters to the editor. Best of all, every person with a mailing address is given a copy.
Why do hopeful newsmakers think their story is only important in a format that costs money?
As you search for media coverage, the answer might be in your mailbox.