Watch your fellow dairy case shoppers in the supermarket.
They’ll find a carton of milk with yesterday’s “sell by” date and they’ll avoid it like a ticking timebomb. Has the milk soured? Will the carton burst if touched?
Twitter. Facebook. Your website or blog. Remember those? Remember how you wanted to show the world you could be counted on?
Oops. It seems you haven’t been posting or updating lately. One brilliant message from you may not make up for days and weeks of invisibility. Your absence online is obvious. The date or time of your last activity will be easy to spot.
Stop waiting. Start communicating NOW. The Internet has consumers checking your expiration date, too.