Humility can be overrated.
The royal “we” can work for world leaders. Business is trickier.
I’m astounded at the number of one-person ventures that have no face or voice. The one in charge feels too humble to step forward. Or, there’s an itch to pretend that there’s a chorus line of co-workers ready to come out and perform.
The worst part? I hate feeling that the plural announcement is a shell game. Do some people employ a “we” to imply that some unavailable person on the throne is making the decisions, and the business is helpless in ever changing?
Consider substituting a “me” for the “we.” The cutest coffee shop name in the world might not roll off the tongue of a customer who prefers to say they enjoyed a dark-roast mug at “Betsy’s.”
Too often, we-speakers trip on the details. Quit fixating on who is your royal family, or why you don’t want a queen.
Your customers are your fans. Like fans of a sports team. The players are identified with numbers. Fans get rosters and identify individuals.
Speak up. Stand up. Be somebody. We…I mean I…think it’s worth a try.