Me? A Copywriter?

I understand the job. I understand the term, the definition.

I just don’t like the sound of the word.

On the playground, “COPYcat” was an insult. There’s nothing original in such a creature.

As for the copywriter?

Sure, there’s creative intentions in them. Nonetheless, I fear some who wear the copywriter hat think first of quantity, not quality.

Does this fill the screen, the page or the time allowed? Does the copy match the assigned expectations?

Take the COPY out of copywriting. Produce, don’t reproduce.

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