This week is another “Beg Break.”
My Iowa station posted on its website that it gains 20 percent of its yearly revenue from Pledge Week.
Every year, so many public TV stations start from scratch. I heard it last year. They convinced me once. Tell me something I didn’t know.
Instead of the guilt-inducing repetition, reciting all the same basics as last year, each station should consider putting their loyal members into active duty.
Explain how easy it is for a member to refer a new member. Offer a small premium for each convert a member brings in. Even a pen or pencil would be a worthy token — giving a concrete way for that supporter to show that he’s helping their favorite station with their actions.