No, not Santa Claus. Seth Godin.
I can’t imagine that Archie McPhee put this awesome action figure out of print. I invested at fire-sale prices.
Whenever I’m unsure of what I write, I check to see if the mini marketing guru is still standing.Can I look him in the eye and be proud of what I’ve written?
Mini-Seth came with “The Little Book of Marketing Secrets.” I love his #4 —
“Anticipated, personal and relevant messages always outperform spam.”
That’s what any blog should be!
This isn’t just bragging about a a favorite toy. It’s about finding a writing secret in his “Marketing Secrets.”
My Seth is less than 5-1/2 inches tall. Pinocchio had Jiminy Cricket.
There have to be fun, fast ways to hold yourself accountable for creating.