Bic’s slogan for the new campaign is “Join our mission to save handwriting & see how awesome you can be.”
My first thought? How can looking at a website make me want to write more?
Once I saw that tips for overcoming writer’s block were included, I was hooked.
Handwriting is creating. I keep a journal in my scrawl. It’s not calligraphy, but it’s ME.
Yea for Bic!