No books in these cereal boxes…

Even if you eat the whole box, you won't find the free book inside. Cheerios is hoping e-books have the same free-prize feel. By Daniel Schwen (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

Even if you eat the whole box, you won’t find the free book inside. Cheerios is hoping e-books have the same free-prize feel. By Daniel Schwen (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)%5D, via Wikimedia Commons

For years, Cheerios has placed a paperback children’s book inside specially-marked boxes.

This year, the surprise inside might be replaced with a shock.

BookShout and Simon and Schuster will be offering 8.4 million e-books.

Don’t think e-books will ever catch on? There’s one corporate bee hoping to prove you, and the world, wrong.

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One thought on “No books in these cereal boxes…

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