Yes, someone was just trying to help.
My wife just brought home the 2014 book giftwrapped: Practical and inventive ideas for all occasions and celebrations, by Jane Means. I found a boomeranging blurb on the cover.
“Jane Means shows us how to transform even an ordinary gift into something sensational.”
— Kirstie Allsopp
EVEN? ORDINARY? This is supposed to make me read the book?
No gift is ever ordinary.
Furthermore, the recoil of “even” should be obvious. As in, “I’ll endorse any book. EVEN yours!”
Try this: “Make the SMALLEST gift have the BIGGEST impact.”
If you want to praise someone, think in opposites.