How NOT to be like Jon Stewart

Thank you, Jon! By Martin Monroe (detail cut out by MARVEL) (http://flickr.com/photos/willismonroe/73332530/) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

Thank you, Jon! By Martin Monroe (detail cut out by MARVEL) (http://flickr.com/photos/willismonroe/73332530/) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)%5D, via Wikimedia Commons

Content editors, take note.

Fiction offers a constant temptation. Plug in popular culture references in every paragraph, right? Being trendy or timely helps, doesn’t it? The Daily Show guy did it for 16 years.

There’s one alternative: being TIMELESS.

It’s easy to assume that MySpace and VHS movies will be around forever. Wait. Where’d they go?

Fiction is fiction. Invent a name. Describe the good or service. Don’t get trapped by exact details. Today’s “hot” could be tomorrow’s “not.”

Be careful. Milk cartons are one thing. Seeing an expiration date, a “best when read by August, 2015” on your work, is another.

I bet even that Jon Whats-his-name would agree.

 

 

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