Fiction offers a constant temptation. Plug in popular culture references in every paragraph, right? Being trendy or timely helps, doesn’t it? The Daily Show guy did it for 16 years.
There’s one alternative: being TIMELESS.
It’s easy to assume that MySpace and VHS movies will be around forever. Wait. Where’d they go?
Fiction is fiction. Invent a name. Describe the good or service. Don’t get trapped by exact details. Today’s “hot” could be tomorrow’s “not.”
Be careful. Milk cartons are one thing. Seeing an expiration date, a “best when read by August, 2015” on your work, is another.
I bet even that Jon Whats-his-name would agree.