Editing 101: Stock or shock sentence?

You can always order the _______ Bras online via our website if you are unable
to find them in a store J

The name has been deleted to protect the…red-faced copywriter.

I sent a happy e-mail to a snack food company praising their individually-wrapped BARS. I did not write to an undergarment manufacturer.

The prettiest sentence or most persuasive appeal can be derailed by one typo.

By the way, their food still tastes good. Trouble is, I can’t eat the product without giggling!


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